Broadway Licensing Creators
Prior to launching Broadway Licensing, Cercone served as Chief Business Officer and Senior Vice President of Professional and International Licensing for Theatrical Rights Worldwide (TRW). Since 2011, Cercone helped build TRW through the acquisition of marquee Broadway titles, including Jersey Boys and Million Dollar Quartet, and led the worldwide distribution of The Addams Family, Monty Python’s Spamalot, The Color Purple, Curtains, All Shook Up, and Memphis by achieving productions in 69 different countries. He additionally led the redevelopment of Ghost: The Musical (with Oscar winning author Bruce Joel Rubin and Grammy Award winners Glen Ballard and Dave Stewart), Ring of Fire: Small Cast Version (w/ Tony Award winner Richard Maltby Jr.), and Big Fish: 12 Chair Version (with Tony and Grammy Nominee Andrew Lippa and Grammy Nominee John August.) Cercone co-wrote the newest adaptation of Saturday Night Fever with collaborator David Abbinanti which has been seen in 2016 and 2017 throughout North America, South Africa, Italy, Brazil, and Peru. Cercone is a proud member of the Broadway League and previously served as the Producing Artistic Director of The Carousel, Executive Producer of Theatre Building Chicago, and founded the West Virginia Shakespeare Festival. He has served on the board of the National Alliance of Musical Theaters, Co-Chaired of the NAMT New Musical Theatre Festival and served as Board President of the Cleveland Theatre Collective. Cercone was named to Crain’s Business Top 40 Under 40, holds an MFA in Theatre from West Virginia University, and is an avid Ironman.